Music Marketing Project!

Music Marketing

 Hi Everybody! In today's blog, I will be showing the process for my research process on my music marketing project!

What is the Music Marketing Project? 

In this project, we work with a group of 4-5 people where we are assigned a music genre. 

There are many parts to this project. In part one, we must gather research on the marketing practices and create a chart. Providing research on two music production companies and two artists/groups  that are represented by each company. Including two/three case studies for the companies. 

For me specifically, the genre my group received was "pop.". The artist I chose to research for this genre was "Billie Eilish," who is personally one of my favorite artists. I got to research her entire brand and history. I talked about her awards and songs. I also researched her merchandise and fragrance. She has created a very distinct and personal brand that is of her own unique style. 

The second part of this project is to create a new upcoming artist with the given genre. You must create the artists brand and persona. Then choose between a couple of songs that represent your genre. With this song, we will then create music for the song as if it were your artist's song.

For my group, we chose the song "We are Young," originally by the band Fun. 

Part of the process in creating this music video was to create a campaign storyboard. 

We are currently still working on the music video portion. 

We are also working on the third part of the project. In this part of the project we must create a stand-alone presentation. This is where we must pitch our ideas to a group of potential investors and music consumers. 

For the last part of the project, we must create a blog post video on our process of creating our music marketing project. This video should include all members of the group with a minimum of 30 seconds in length.